North star

What the network is actually trying to prove

Core scorecard

Shared KPI table across the full private LMS

These are the numbers the VA and Mohit should review together at least monthly, with weekly views during active cohorts.

Signal groups

Track both learner behavior and business momentum

The academy should not optimize only for views or opens. It should track learning behavior, proof generation, and the commercial signals that matter to ThinkStart.

Course KPI logic

Per-course performance expectations across all five certificate tracks

Each certificate should be reviewed using the same framework so it is easy to compare which offers deserve more sales energy, content updates, or cohort support.

Lifecycle measurement

How the KPI flow works from acquisition to expansion

The point is not to collect vanity numbers. The point is to see where the learner journey is leaking and where the network is creating its strongest proof and advisory pull.